Introduction
Beacons are small, wireless devices that can be used to track and monitor the movement of people in a building.
They’re commonly used in retail stores and restaurants, but they can also be deployed in hotels to enhance the guest experience by delivering targeted offers and promotions based on their location.
In this post, we’ll look at how the beacon technology works and how it can help you improve your hotel’s guest experience.
What is Beacon Technology?
Beacon technology is a wireless technology that can send data to nearby devices. Beacon technology has been used in smart hotels for several years, and it’s one of the most important features available today.
When you arrive at your hotel, you’ll see an app on your phone or tablet that tells you where all the entrances are located and what they look like (elevator numbers, stairs).
You can also use this app to check out other people’s reviews of their experiences with a specific property, and if there aren’t any yet, ask some friends who’ve stayed there before!
How does beacon technology work in smart hotels
Beacon technology is a way to send messages to guests in a friendly tone. If you have ever been at a hotel and found no one around when you needed them, then this will be familiar territory for you.
You can use beacon technology as an alternative solution that works well when no other option is available.
Beacons are small devices that emit signals when someone comes into range of their signal strength (or proximity).
They’re often placed at entrances or near elevators and restrooms so staff can greet guests with personalized messages such as “Welcome back!” and “I hope your stay was comfortable here at our hotel.”
Streamlined Check-in
Beacons can help streamline the check-in process, which is particularly helpful when hosting large groups of guests. Check-in will be faster and more efficient due to using beacon technology.
It can be especially beneficial if you’re hosting events or conferences where people need to check in before accessing their rooms or event space. You also won’t have any wait times while they wait for an available space in your hotel room.
They walk into an area with a beacon attached to their wristband! The same thing goes for when guests arrive at the front desk; instead of waiting around for someone else on staff (or even having another employee move out of their way), all those who need assistance walk straight over so that one person can handle everything needed for checking them into their rooms and other amenities like dining options, etc.
Understanding Guest Behavior
The key to creating a successful experience for your guests is knowing what they want, need, and expect from you. It means that you have to be aware of your customer’s behavior.
As a hotelier, it’s important to look at the data and take action based on what your guests are doing to have an enjoyable stay at the hotel.
- Know who your customers are: You can use beacon technology to get insight into how guests behave in different situations at different times of day or night. For example, if many children stay overnight in one room during certain hours of operation. Then this could indicate they may need extra attention while sleeping! Similarly, if no one uses an elevator but instead opts for stairs because it’s faster than waiting for an elevator ride up/down levels; this could warrant additional supervision during these times too!
- Analyze Guest Behavior Patterns: Once we know who our guests are – their personal preferences regarding comfort level change throughout their stay depending on what period it is; then we can start analyzing those patterns over periods like morning waking hours vs. evening visiting hours when people tend toward taking longer walks around town rather than just visiting shops nearby etc.
Enhanced In-room Services
Using beacons in hotels can help you to improve the guest experience by helping you to personalize the experience.
Beacon technology allows for more personalized services, such as providing information about nearby attractions or dining options and allowing guests access to certain amenities within their rooms.
Beacon technology can also help you improve how guests interact with your hotel’s staff by providing them with real-time information on demand for example when a guest requests assistance with something they’re doing while staying at your establishment (e.g., opening a window), staff members will receive an alert that says “Guest needs assistance please come quickly!”
Tailored Offers and Promotions
Beacons can be used to provide tailored offers and promotions to guests. For example, an advertiser may want to offer a free lunch voucher to all customers who have purchased a bottle of wine in their hotel lobby.
Or perhaps they would like all customers who book three nights simultaneously on their website or mobile app to receive an exclusive discount code for 20% off future stays at that hotel.
Beacon technology enables advertisers and brands to send personalized messages based on the behavior of their users or members (e.g., if someone has visited your website before).
Instead of sending generic ads across multiple channels at once, you can tailor them specifically based on what each visitor needs or wants before they even leave home!
Promote Special Events and Tours
Beacons can be used to promote special events, tours, and discounts. For example, you could use a beacon at your front desk to offer guests an exclusive tour of the hotel’s facilities or special offers on spa treatments.
Or perhaps you want to promote a local cultural festival by placing beacons throughout the hotel where it would be most convenient for people traveling through that area.
Beacons help hotels engage with their customers in ways other than just offering them information about their stay. It makes them feel like they’re part of something bigger than themselves!
Helping Guests to Navigate
Beacon technology can help guests to navigate. It’s not just a case of ‘I want to go there, but I have no idea where it is’; with beacon technology, you can give your guests a map showing them exactly where they are in the hotel and what other things points of interest are nearby.
It can be particularly helpful for guests who have mobility issues or may find themselves staying in different areas of the hotel.
The ability to see how far away an attraction is from you will give them peace of mind when getting around town without having to rely on maps or GPS units.
Enhanced Dining Experience
Beacons can also be used to provide a friendly tone. For example, if you’re a guest at your hotel and you receive an email from the concierge saying, “It’s time for dinner,” it might seem impersonal.
But with beacon technology, this message could be personalized with your name and photo to feel more like an actual conversation between two people rather than just an automated response.
Another way that beacon technology can enhance dining experiences is by providing customized messages based on what guests have ordered in the past or their preferences.
With this information available through the beacon system, restaurants can tailor their menus according to what their customers want while still maintaining consistency across all locations within the chain allowing guests who order certain items again and again not only to enjoy them each time but also to help promote brand loyalty among repeat customers!
Conclusion
Beacons are a great way to improve the guest experience in any hotel. They can be used for many different things, from check-in and check-out to room upgrades or providing information.
Beacons give you an understanding of how your guests use the hotel & what they’re looking at as they explore their surroundings.
